About

Hi! I’m Carla, and I believe that perseverance and passion are keys to success in every part of life — personal and professional. I’m a fitness enthusiast, wine adventurer and award-winning communications and public relations professional with 17 years’ education and experience.

My mission is to help your business reach its goals by communicating effectively. (In other words, I’m here to help you tell the world how awesome you are!)

Want to make sure your brochures, websites and other materials clearly communicate your value? I provide strategies and content that are tailored to your audiences. Or maybe you’re facing down some media interviews, and you’re nervous. I’m happy to provide training and tips to help you nail it. Drop me a line or see what else I can do for you in the services list below.

I’ve worked with a variety of clients in my career — everything from government to cyber security to insurance — and I’d love to use my breadth of experience to help you, too. I’m based in Edmonton, Alberta, and happily take clients from any time zone.

Services

  • Communications strategies (What do you need your audiences to know? How can you reach them?)
  • Writing of all varieties (Need a speech for a big day? How about website copy or a presentation? Sure thing — and I can use your established brand voice/tone, too.)
  • Media strategies and materials (news releases, pitching stories, issues management)
  • Media training (including interview rehearsal, coaching, key message identification, mock scrums and more)
  • Content generation for multiple channels
  • E-newsletter management
  • and more